Transform your life with 21 battle-tested principles. GYSHIDO isn’t another self-help book gathering dust on your shelf. It’s a beautifully illustrated manifesto for people who are done with excuses and ready to execute.

Inside, you’ll discover the complete GYSHIDO framework – 21 powerful principles across three domains that separate those who deliver from those who dream:

• DO – Master the art of execution with principles like Relentless Focus, Boring Consistency, and why you must Ship It before perfection kills progress
• LEAD – Build teams that win through No Ego No Fear leadership, radical transparency, and treating people like the adults they are
• WIN – Create lasting impact by building Superior Products, moving with Speed, and understanding why Luck Is Earned, Not Given

Each principle comes alive through Pascal Finette’s hard-won wisdom from 30+ years in the trenches – from startups to Google, eBay, and Mozilla. No fluff. No filler. Just actionable insights beautifully illustrated to drive the message home.

This compact guide is for entrepreneurs, leaders, creators, and anyone who recognizes that the gap between knowing and doing is where success lives. It’s for those ready to join the ranks of the GYSHIDO-San – the ones who consistently deliver while others are still in meetings.

The choice is simple: Keep planning or start doing.

Your GYSHIDO journey begins with page one.