RELENTLESS FOCUS on what truly matters. Make the main thing the main thing. DO, DON’T TALK (OR OVERTHINK). Action creates insight more than insight creates action. Embrace BORING CONSISTENCY. Small improvements compound into extraordinary results. Do a SINGLE TASK with laser-sharp attention. Multitasking is the enemy of excellence. Practice NO MEETINGS that waste time. Stand, walk, or make it social. No chairs allowed. FOLLOW UP relentlessly. Don’t let others wait for your part of the job. Ever. DON’T DIE IN BEAUTY. Perfect is the enemy of good.

NO EGO, NO FEAR (IT’S NOT ABOUT YOU). Leadership begins when you forget yourself. TREAT PEOPLE LIKE ADULTS. Trust is the foundation of extraordinary teams. Speak the truth, demand the truth. NO BULLSHIT. Honesty is your most precious currency. Remember: MOST OF IT IS BULLSHIT. Get back to basics and do the right things right. YOU DON’T WIN ALONE. Individual performance is less important than cohesion. COMMON SENSE IS NOT COMMON PRACTICE. The gap between knowing and doing is where leaders are made. IN THE LONG RUN, WE ARE ALL DEAD. Tomorrow isn’t promised. Act with urgency.

SUPERIOR PRODUCTS MATTER. Excellence in a world of mediocrity is revolutionary. SPEED IS YOUR (ONLY) ADVANTAGE. While others deliberate, you deliver. Move faster. BE KNOWN OR BE NOTHING. Stand for something specific or stand for nothing at all. LUCK IS EARNED, NOT GIVEN. Chance isn’t when preparation meets opportunity – it’s strategy. Embrace FAILURE IS INEVITABLE. It’s your “First Attempt in Learning.” SUCCESS CAN BE AN ILLUSION. Look beyond the winners’ circle. Question triumph, strive to see the whole picture. THERE ARE NO RULES that can’t be questioned, reimagined, or broken.